BrandingPPCSEO
2023 • Amazon Pulse
Dominating competitive electronics niche with targeted PPC
A new personal brand identity, bespoke site and build
Amazon PPC bidding restructuring and listing conversion optimization.
AMAZON PULSEAMAZON PULSE
A — A
www.dominating-competitive-electronics-niche-with-targeted-ppc.com
NO EXCUSES, NO SHORTCUTS, NO REGRETS.
• 01 / Strategy
Exclusive yet progressive
High Amazon ad spend was cannibalizing margins in a hyper-competitive category.
A — A
• 02 / Identity
The heart of the brand
Implemented negative keyword isolation, automated dayparting, and Sponsored Brand video ads.
AMAZON PULSE
Amazon Pulsegaryneville.com
CORE VALUES
INSIGHT. INTEGRITY & PURPOSE.
UA92
ATTACK THE DAY
SAY HELLO
STOCK EXCHANGE HOTEL
• 03 / Impact
Carefully Curated Media
Lowered TACoS from 28% to 14% while growing organic rank for 12 core ASINs.
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